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Learn techniques and strategies to help promote your hard work. Our programs provide quick solutions to common marketing problems. Suited for the fast-paced and time-limited professional, our programs show you how to grow a social media presence, launch a Google-friendly website, and develop a marketing plan to better compete. Here is an overview of marketing program topics:

MARKETING BASICS
Small business marketing
Value strategy
Retention strategy
Referral strategy
Growth strategy
Conversion strategy
Key performance indicators

PUBLIC RELATIONS
Media relations
Blogger relations
Investor relations
Influence relations

PAID MEDIA
Lead generation SEM
Trade advertising
Paid social
Outbrain
Digital ads
Other advertising

 

INFLUENCER ENGAGEMENT
Advocacy
Loyalty

SOCIAL MEDIA
Facebook
Instagram
YouTube
Google+
Linkedin
Twitter

PARTNERSHIPS
Strategic alliances
Charity tie-ins
Co branding

DIGITAL PROPERTIES
Content
Reviews
Customer stories
Brand journalism
User generated content
Webinars, videos, podcasts

INCENTIVE
Brand ambassadors
Sponsored content
Native advertising
Affiliate
Events

 

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